25 May 2016
Realtor.com vs. Zillow.com
Realtor.com vs. Zillow.com – Things aren’t so sweet on the home front for realtor.com as Zillow has in a sense evicted the official website of the National Association of Realtors out of the online...
14 Apr 2016
Guide to Real Contextual Advertising
Advertisers crafting contextual advertising campaigns based on literal keyword search-based actions or past guest actions are losing the war in what I’m calling “moments that matter”. The movement toward real contextual, more humanized advertising...
14 Apr 2016
Web Marketing is Dead and Other Internet Marketing Trends
I live and breathe internet marketing. I don’t have any hidden powers or know something that is not already public knowledge. I just like to ponder and hypothesize what the future might be, identifying...
14 Apr 2016
Discover Data Harvesting for Travel Marketing
Johnny Depp’s new movie Transcendence about a sentient machine that combines infinite, collective intelligence with the full range of human emotions inspired me to contemplate the future of online travel marketing as it relates to...
14 Apr 2016
Net Neutrality And The Online Travel Agencies
Following the recent rants of HBO’s “Last Week Tonight” host John Oliver on his comedy news show, I lamented that my dream of a perfect-equality, utopian internet could be corrupted by FCC rules which...
14 Apr 2016
Going Mobile with Your Travel Marketing
As a hotel marketing expert, I foresee an alarming trend. I see a widening gap in the marketing success of the OTAs (online travel agencies) and traditional hotel operators. What’s driving this? Well, OTAs...
14 Apr 2016
Five Steps for CVBs and Hotel Lodging Associations to Win Over Local Hoteliers and Win Back Google Rankings Over OTAs
Local hotels, especially boutique properties, are facing interesting challenges in today’s digital marketplace. On the one hand, OTAs (online travel agents) are bringing visitors and exposure to the smaller guys. On the other hand,...